Digital Marketing التسويق الرقمي
Paid ads, email, offers and the numbers that tell you whether any of it worked.
29 terms in this categoryA/B Testing اختبار أ/ب
A/B testing shows two versions of the same page to different visitors at the same time, so you can count which version g...
Attribution Model نموذج الإسناد
An attribution model is the rule that decides which of your adverts gets the credit when a customer finally buys somethi...
Bounce Rate معدل الارتداد
Bounce rate is the share of your visitors who look at a single page and then leave again without clicking anything else.
Conversion Rate معدل التحويل
Conversion rate is the share of your visitors who do the one thing you wanted them to do, such as booking, calling or pa...
Cost Per Lead تكلفة العميل المحتمل
Cost per lead is what a single enquiry costs you once you divide everything you spent on getting enquiries by the number...
Customer Relationship Management إدارة علاقات العملاء
Customer relationship management is one shared place where every enquiry, quote and conversation about a customer is kep...
Drip Campaign حملة التنقيط
A drip campaign is a fixed run of emails sent on a timer, so a new subscriber gets the right message on the right day wi...
Email Deliverability قابلية وصول البريد الإلكتروني
Email deliverability is whether your message reaches the inbox instead of the spam folder, which depends on three small...
Email Marketing التسويق بالبريد الإلكتروني
Email marketing is sending useful messages to people who handed you their address themselves, so you reach them directly...
Form Abandonment هجر النماذج
Form abandonment is what happens when someone starts filling in your quote or booking form and then closes the page befo...
Geotargeting الاستهداف الجغرافي
Geotargeting is the setting that tells an ad platform to show your ads only to people inside the towns or the delivery a...
Heatmap الخريطة الحرارية
A heatmap is a coloured picture laid over one page of your website, showing at a glance where visitors clicked and how f...
Influencer Marketing التسويق عبر المؤثرين
Influencer marketing is paying someone with an audience to talk about what you sell, which only works when that audience...
Journey Mapping رسم رحلة العميل
Journey mapping is a written list of every real step a customer takes with you, in order, so you can see which step keep...
Key Account Management إدارة كبار العملاء
Key account management is the habit of naming the few clients who bring in most of your money, so each one has a person...
Landing Page صفحة الهبوط
A landing page is a single page built to do one job, so the person who clicks your advert either takes that one action o...
Marketing Budget ميزانية التسويق
A marketing budget is the money a business decides in advance to spend each month on being noticed, plus the plan for ho...
Net Promoter Score مؤشر صافي الترويج
The Net Promoter Score is one question, answered from nought to ten, that measures how many customers would recommend yo...
Open Rate معدل الفتح
The open rate is the share of the people you emailed who look like they opened it, which phones now push up by loading t...
Pay Per Click الدفع لكل نقرة
Pay per click is advertising where you pay only when somebody actually clicks your advert, however many times it was sho...
Qualified Lead العميل المحتمل المؤهل
A qualified lead is an enquiry you have checked, so you know the person asking could genuinely buy from you before a sal...
Remarketing إعادة التسويق
Remarketing is showing your advert again to people who visited your site and left without buying, so your offer meets th...
Return On Ad Spend العائد على الإنفاق الإعلاني
Return on ad spend compares the money your adverts brought in with the money you paid for them, so a result of four mean...
Sales Funnel قمع المبيعات
A sales funnel is the path a stranger takes from seeing your advert to paying you, counted at every step so you can see...
Tracking Pixel بكسل التتبع
A tracking pixel is a small piece of code hidden on a page that tells an advertising company who visited your site and w...
UTM Parameters معاملات UTM
UTM parameters are short tags added to the end of a link so your reports can tell you which advert, email or post actual...
Vanity Metrics مقاييس الغرور
Vanity metrics are numbers like likes and followers that look good in a report but never turn into a booked job or a pai...
WhatsApp Marketing التسويق عبر واتساب
WhatsApp marketing is using WhatsApp to send customers real messages about their orders and bookings, under rules strict...
YouTube Ads إعلانات يوتيوب
YouTube ads are video and banner adverts bought inside Google Ads that run around other people's videos, usually with a...