SEO & Marketing تحسين محركات البحث والتسويق
The vocabulary of being found — search, content and measurement.
30 terms in this categoryAnchor Text نص الرابط
Anchor text is the clickable wording of a link, and it tells the reader what they will find before they decide to click.
Broken Link الرابط المكسور
A broken link points at a page that no longer exists, so the visitor gets a short 404 message instead of what they click...
Canonical URL الرابط الأساسي
A canonical URL is the line in a page's code that tells search engines which copy of that page is the original one to sh...
Click-Through Rate معدل النقر
Click-through rate is the percentage of people who clicked your result out of everyone who was shown it in the first pla...
Duplicate Content المحتوى المكرر
Duplicate content is the same text appearing at more than one web address, so a search engine picks one page to show and...
E-E-A-T معايير E-E-A-T
E-E-A-T is Google's short name for the experience, expertise, authority and trust that its paid raters look for on every...
E-commerce SEO سيو المتاجر الإلكترونية
E-commerce SEO is the work of making a shop's category and product pages easy to find in search, because those are the p...
Featured Snippet المقتطف المميز
A featured snippet is the box Google puts above its normal results, where it shows a short answer copied straight from a...
Google Search Console جوجل سيرش كونسول
Google Search Console is a free Google report that tells you which searches your site turned up in and how many people c...
How Long Does SEO Take كم يستغرق تحسين محركات البحث
How long SEO takes depends on your market, but in most cases the numbers start moving somewhere between the third and th...
Hreflang وسم hreflang
Hreflang is a short line of code that tells Google which language version of a page to show each visitor, so nobody land...
Indexing الفهرسة
Indexing is the step where Google saves a copy of your page in the list it searches, so a page it skips can never appear...
Internal Linking الروابط الداخلية
Internal linking is the set of links running from one page of your site to another, which is how you tell Google which o...
JavaScript SEO سيو جافاسكريبت
JavaScript SEO is the work of making sure Google sees your real words on a site whose pages are put together inside the...
Keyword Research بحث الكلمات المفتاحية
Keyword research means finding the exact words your customers type into Google, so your pages can use their words instea...
Link Building بناء الروابط
Link building is the work of persuading other websites to link to yours, because search engines still count each good li...
Local SEO السيو المحلي
Local SEO is the work that gets your business onto the small map at the top of Google when someone nearby searches for w...
Mobile-First Indexing الفهرسة بأولوية الهاتف
Mobile-first indexing means Google reads the phone version of your page and ranks you on what it finds there, so anythin...
Off-Page SEO تحسين محركات البحث خارج الموقع
Off-page SEO is the part of your search ranking that other people build for you, through the links, mentions and reviews...
On-Page SEO تحسين الصفحة لمحركات البحث
On-page SEO is the work you do inside the page itself, from the title to the text on your photos, so readers and search...
Page Speed سرعة الصفحة
Page speed is how long a real person waits on their phone before your page becomes useful to them.
Quality Content المحتوى الجيد
Quality content is writing that leaves the reader satisfied, which usually means real experience on the page and nothing...
Ranking Factors عوامل الترتيب
Ranking factors are the handful of things a search engine really weighs when it decides which page deserves to sit at th...
Search Intent نية البحث
Search intent is what a person really wants when they type a phrase into Google, which is why the page that gives them e...
Structured Data البيانات المنظمة
Structured data is a short note hidden in your page code that tells search engines what the page is about, in a form eve...
Technical SEO السيو التقني
Technical SEO is the work of making sure a search engine can reach your pages, load them quickly on a phone and trust th...
URL Redirect إعادة توجيه الرابط
A URL redirect is a note left at an old web address that quietly sends every visitor and every search engine to the page...
Website Migration نقل الموقع
A website migration is any move that takes a site to a new address, platform or server without losing the visitors it al...
XML Sitemap خريطة الموقع XML
An XML sitemap is a list of your pages written for search engines, saying what exists on the site and when each page las...
Zero-Click Search البحث بلا نقرة
A zero-click search is one that ends on the results page itself, because the person found what they needed without ever...